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2 December , 2016
China Daily Forum in Hong Kong: Discussion of Strategic Intellectual Property Management in China Film and Creative Industries
“Intellectual Property” (IP) is undoubtedly one of Mainland’s top buzzwords in 2015. As China’s film industry continues to develop rapidly, all media companies have been striving to build a strong IP regime in the past two years in order to sustain diversified media businesses. Further to the discussions, can IP really create high-quality and blockbuster movies? How can we avoid IP content from becoming undurable consumables? How can we maximize IP’s value to strike a balance between the relationship of entertainment and culture?
On the afternoon of December 2, the Asia Leadership Roundtable Forum of China Daily China Daily Asia Leadership Roundtable, together with Business of IP Asia Forum, invited five experienced leaders from the film and television industry to participate in the “Strategic IP Management in China’s Film and Creative Industries” seminar.
The guests shared with the audiences their views on the film industry during the seminar
During the seminar, all guests started by introducing their own and other contemporary film and television companies’ corporate culture , Ms Emily Dai, Web Drama General Manager of iQIYI, stated that as an important member of the film industry, iQIYI has been upgrading its brand and developing web dramas through continuous innovation. From “The Idiot brothers" to "Grave Robbers’ Chronicles", "Evil minds" and "With You", iQIYI has experienced a far-reaching development from sitcom drama to joining in of top experienced directors and pioneering self-produced VIP broadcast paid web series.
Ms Emily Dai, Web Drama General Manager of iQIYI
Mr Kit Szeto, CEO & Director of Dim Sum TV was invited to the forum. Mr. Szeto raised a question of on what can be done to improve the ecology of the film and creative industries in the affluent yet impetuous Chinese market The question intrigued everyone, with all guests agreeing that after experiencing the IP boom in 2015, IP pursuit has started to decline in the domestic market in second half of 2016, and the market itself has the ability of self-regulation. Time and the combined effort of the industry are necessary to develop a mature mechanism to protect the creative and film industry.
Mr Kit Szeto, CEO & Director of Dim Sum TV, interacting with the guests
Ms Audrey Wang, Project Officer of Dim Sum TV, raising questions at the forum
Ms Audrey Wang, Project Officer of Dim Sum TV, raised the question on how the internet will play the role of film marketing in the future. Mr. Liu Kailuo, President of One Film Industry Co., responded that the Internet has greatly improved the marketing efficiency of the entire film industry, however the film and television companies should focus more on how to make full use of the Internet to achieve more productive and interactive marketing. At the same time, the industry should move towards a diversified portfolio by developing other forms of film and television productions that are suitable for the web channel.
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