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9 October, 2013

Tao Tao Advertising and Singapore Press Holdings Sign Partnership Agreement to Jointly Develop the Greater Pearl River Delta Market

On October 9, 2013, Tao Tao Advertising, a subsidiary of Dim Sum TV, and zaobao.com, part of the Singapore Press Holdings group, signed an agreement that formalizes a business partnership between the two companies. As the leading Chinese news portal in Southeast Asia, zaobao’s coverage is characterized by a strong focus on the Greater China region. And Tao Tao Advertising, with its Greater Pearl River Delta cultural-geographical positioning, possesses a wealth of experience and resources in Guangdong, Hong Kong and Taiwan. The new partnership will give zaobao enhanced business development prospects in the Greater Pearl River Delta area while enabling Tao Tao Advertising to provide its clients with a richer mix of media solutions. The partnership will be supported by Mr. Andrew Fan, Director of Dragons Talent Ltd., in the capacity of project consultant.

From left to right: Ms. Amy Wong, Vice President of Marketing & Sales of Dim Sum TV，Mr. Andrew Fan, Director of Dragons Talent Limited，Mr. Kit Szeto, Director & CEO of Dim Sum TV，Mr. Don Li, Advertisement Sales Director & General Manager in Greater China of Singapore Press Holding Limited， Mr. Lin Rui Jun, Executive Vice President & Head of Dim Sum TV Channel, Ms. Lynna Qi, Associate Vice President & Head of Public Affairs of Dim Sum TV.
From left to right: Ms. Amy Wong, Vice President of Marketing & Sales of Dim Sum TV，Mr. Andrew Fan, Director of Dragons Talent Limited，Mr. Kit Szeto, Director & CEO of Dim Sum TV，Mr. Don Li, Advertisement Sales Director & General Manager in Greater China of Singapore Press Holding Limited， Mr. Lin Rui Jun, Executive Vice President & Head of Dim Sum TV Channel, Ms. Lynna Qi, Associate Vice President & Head of Public Affairs of Dim Sum TV. Mr. Kit Szeto and Mr. Don Li are the signatories to the agreement. Both sides expressed confidence about a fruitful partnership as well as further scope for collaboration in the future.
Mr. Kit Szeto and Mr. Don Li are the signatories to the agreement. Both sides expressed confidence about a fruitful partnership as well as further scope for collaboration in the future. After signing the agreement with Mr. Andrew Fan, Mr. Kit Szeto thanked Mr. Fan for his support while looking forward to a rewarding collaboration.
After signing the agreement with Mr. Andrew Fan, Mr. Kit Szeto thanked Mr. Fan for his support while looking forward to a rewarding collaboration.

After the signing ceremony, Mr. Kit Szeto, Director & CEO of Dim Sum TV, gave Mr. Don Li, Advertisement Sales Director & General Manager in Greater China of Singapore Press Holdings Ltd., and Mr. Andrew Fan an overview of Dim Sum TV’s operations. Mr. Li and Mr. Fan both found the network’s programming to be fresh and interesting, and ideal for giving full expression to the infotainment characteristics of the Greater Pearl River Delta.

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