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13 June , 2012
Mr. Alan Chu, Director of the
Hong Kong Economic and Trade Office in Guangzhou, Visits Dim Sum TV.
On June 13, 2012, a delegation from the Hong Kong Economic and Trade Office in Guangzhou (HKETOG) visited the Dim Sum TV (DSTV) Production and Operations Center in Guangzhou at the network’s invitation. The group consisted of Mr. Alan Chu, Director, Ms. Ellen Chan, Deputy Director, Ms. Anne Pak, Deputy Director and Mr. Raymond Wong, Principal Information Officer. Their hosts were Mr. Kit Szeto, Director & CEO of Dim Sum TV, and other senior executives, who introduced the guests to the network’s operations and programming culture.
From left: Mr. Lu Xiaodan, Personal Assistant to the Head of Dim Sum TV Channel; Ms. Anne Pak, Deputy Director of the Hong Kong Economic and Trade Office in Guangzhou; Ms. Ellen Chan, Deputy Director, HKETOG; Mr. Alan Chu, Director, HKETOG; Mr. Kit Szeto, Director & CEO of Dim Sum TV; Ms. Amy Wong, Vice President, Sales & Marketing, DSTV; Mr. Raymond Wong, Principal Information Officer, HKETOG; Ms. Lynna Qi, Controller, Public Affairs, DSTV.
Mr. Kit Szeto outlined for Mr. Chu and his party Dim Sum TV’s unique positioning as a Greater Pearl River Delta TV network operating within a Guangdong-Hong Kong-Macau cross-cultural and developmental framework. Of particular interest to the visitors was Dim Sum TV’s commitment to aligning with national policies through the production of content with a Greater Pearl River Delta perspective, mass appeal, a focus on regional economic and lifestyle developments.
The delegation was given a special screening of Dim Sum TV’s program show reel and a making-of documentary of the network’s new environmental infotainment program for 2012, Mission Green. Mr. Chu said that Dim Sum TV’s positioning and core values represent an outstanding concept that not only dovetails with national policies, but also advocates and articulates the integrative exchange between Guangdong and Hong Kong. He expressed his view that Chinese culture is a rich tapestry of diverse elements; certain cultural traditions will atrophy unless they are brought to a wider audience. Dim Sum TV’s unique geo-cultural and market sensibilities, together with its keen sense of mission, will combine to create for the network strong prospects for growth.
Mr. Kit Szeto introducing the guests to the operations of the Engineering Department.
Mr. Chu also pointed out that, with the broader implementation of CEPA as well as the emergence of Hengqin Dao and Shenzhen Qianhai as the focal points of Guangdong-Hong Kong-Macau cooperation, the region’s industrial base will encompass culture and entertainment, printing, film and television. One of the implications for the enterprises and Hong Kong and Macau personnel based in the area will be preferential tax rates. He suggested that a better understanding of the matter would enable Dim Sum TV to acquire more resources for future development.
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